For Joy Coleman · Boss Injury · Oct 2026

Your Video Shoot Guide

Joy, this is everything to film, word for word. You just talk to the camera. Travis handles all the editing, captions and posting. The scripts are based on the injury ads running the longest and getting copied most across the country right now.

The basics

  • 1There are 15 short scripts, each 15 to 30 seconds. You talk straight to the phone camera.
  • 2Every script has 3 openings. Please film all 3. The first 3 seconds decide whether people keep watching, so Travis will test which opening works best.
  • 3End every video the same way: "I'm Joy Coleman. Call the Boss."
  • 4Blue scripts run nationwide. In those, never say a state name or a Georgia law. Red scripts are Georgia only, so say Georgia and Atlanta freely.
  • 5The words don't have to be exact. If a line sounds more natural your way, say it your way.
About 4 to 5 hours totalThree spots: your desk, a parked car, and outside. Bring 3 tops so the videos look like they were shot on different days.

You on camera

The brand is Boss Injury, so you're the Boss: tough on the insurance company, warm with the person watching. Think of a friend who happens to be a lawyer, not a TV commercial.

Do

  • Start talking right away. No pause, no "Hi, I'm Joy." Your name goes at the end.
  • Look into the camera lens, not at the screen.
  • Try each opening a few ways: serious, fired up, matter-of-fact.
  • Wear one signature solid-color blazer in most videos (deep red, emerald or cobalt). Avoid busy patterns.

Please avoid saying

  • "Trial lawyer" or "I'll take them to court." When a case goes to trial, co-counsel handles it.
  • "Best," "top," or any dollar amount someone will get. Say "you may be owed."
  • Anything about a specific client or case.
  • In blue (nationwide) scripts: any state name or state law.

Setup

What you need

  • An iPhone, held vertical, back camera, 4K.
  • A clip-on wireless mic. Sound matters more than picture.
  • A tripod at eye level.
  • Light coming from a window in front of you.
  • Props: a sheet of paper (offer letter), a sample insurance card (not your real one), a red card and a green card.

How to film each script

  1. Film all 3 openings, 2 takes each.
  2. Film the rest of the script once or twice.
  3. Say "I'm Joy Coleman. Call the Boss." to finish.
  4. Wait 2 seconds between takes.
  5. If you stumble, just restart that sentence. No need to start over.

Filming order

1. At your desk (about 2 hours)

N1, N2, N4, N9, N10, G1, G5, the social posts, and the extra openings list. Outfit 1.

2. In a parked car (about 1 hour)

N3, N5, G3. Outfit 2. For G3, someone else drives and you sit in the passenger seat, or park with the highway in view.

3. Outside (about 1 hour)

N6, N7, N8, G2, G4, then the extra footage list. Outfit 3.

Nationwide scripts

These run all over the country, so no state names and no state laws.

N1

Don't sign the first offer

Nationwide20s
3 openings (film all)
  • The insurance company just offered you a check? Don't sign it yet.
  • The first offer is a test. Here's how people fail it.
  • If you were in a wreck and they already called with a number, watch this.
Then say
  1. That first number is what they hope you'll take before you know what your case is worth.
  2. Once you sign, you can't go back. Not when the back pain shows up next month.
  3. Before you sign anything, let us look at it. It's free.
  4. I'm Joy Coleman. Call the Boss.

Where: at your desk, holding a sheet of paper like an offer letter.

N2

The adjuster called you

Nationwide20s
3 openings
  • The other driver's insurance company called you? Don't say these words.
  • "Can we record this call?" Say no.
  • The nicest person you'll talk to after a wreck is the adjuster. That's the problem.
Then say
  1. You don't have to give the other driver's insurance company a recorded statement.
  2. Saying "I'm fine" or "I'm sorry" can be used to cut your claim.
  3. Say this instead: "Please talk to my attorney." Then give them our number.
  4. I'm Joy Coleman. Call the Boss.

Where: at your desk, your phone lying face up on the desk.

N3

"I thought I was fine"

Nationwide20s
3 openings
  • "It was just a fender bender." Famous last words.
  • Walked away from a wreck feeling fine? Your neck may disagree in three days.
  • Small crash, sore back a week later? Don't ignore it.
Then say
  1. Adrenaline hides pain. A lot of neck and back injuries show up days later.
  2. If you wait weeks to see a doctor, the insurance company will say the wreck didn't cause it.
  3. Get checked now. Then call us before you talk to their adjuster.
  4. I'm Joy Coleman. Call the Boss.

Where: in the driver's seat of a parked car.

N4

Your own policy may pay too

Nationwide25s
3 openings
  • The driver who hit you barely had insurance. That might not be the end.
  • Grab your insurance card. There's coverage on it most people forget after a wreck.
  • Hit by someone with no insurance? You may still have options.
Then say
  1. A lot of drivers only carry the minimum, and that doesn't go far after an ER visit.
  2. If you have uninsured or underinsured motorist coverage, your own policy may pay too.
  3. The insurance company won't point that out. Send us your policy and we'll tell you what you have.
  4. I'm Joy Coleman. Call the Boss.

Where: at your desk, holding up the sample insurance card.

N5

Hurt in an Uber or Lyft

Nationwide20s
3 openings
  • Were you in an Uber or Lyft when it crashed? You weren't driving, so it's not your fault.
  • Rideshare passengers: you may have more than one claim.
  • Your Uber driver got in a wreck and you got hurt. Who pays?
Then say
  1. During an Uber or Lyft trip there's usually a large insurance policy in place, and there may be other drivers' policies too.
  2. Rideshare companies have lawyers whose job is paying you as little as possible. You should have one too.
  3. Screenshot your trip receipt in the app, then call us.
  4. I'm Joy Coleman. Call the Boss.

Where: in the back seat of a parked car, phone in hand.

N6

Hit by an 18-wheeler

Nationwide25s
3 openings
  • Hit by a semi truck? Don't wait on this one.
  • Trucking companies send investigators to the scene within hours. Did you send anyone?
  • A truck wreck is not a car wreck. Here's why.
Then say
  1. Commercial trucks usually carry much bigger insurance policies than cars, so trucking companies move fast to protect themselves.
  2. Driver logs, the truck's black box, dashcam footage. That evidence can disappear if nobody asks for it.
  3. We start on the insurance side right away, and if your case needs to go to trial, we bring in experienced trial lawyers.
  4. I'm Joy Coleman. Call the Boss.

Where: outside, with highway or truck traffic in the distance (a parking lot near a highway works).

N7

Bitten by a dog

Nationwide20s
3 openings
  • Bitten by a dog and needed stitches? You may have a claim.
  • Bitten by your neighbor's dog and you don't want to sue your neighbor? Listen.
  • "He's never bitten anyone before." That may not matter.
Then say
  1. In most dog bite cases, it's the owner's homeowners or renters insurance that pays, not your neighbor's wallet.
  2. Take photos of the bite, the stitches, and the scar as it heals. Keep every doctor visit.
  3. Then let us deal with the insurance company.
  4. I'm Joy Coleman. Call the Boss.

Where: on a neighborhood sidewalk. A calm, leashed dog walking by in the background is a bonus.

N8

A dog bit my child

Nationwide20s
3 openings
  • If a dog bit your child, this is for you.
  • Parents, a dog bite scar on your child's face isn't "just a scratch."
  • Your child got bitten at a friend's house. What now?
Then say
  1. Kids get bitten on the face and hands more than adults, and those scars can last for years.
  2. Future treatment, like scar care, can be part of the claim. Most families settle for the ER bill because they don't know that.
  3. Keep every photo and every doctor visit, and let us handle the insurance company.
  4. I'm Joy Coleman. Call the Boss.

Where: outside, seated if possible. Softer and calmer than the other scripts. No children on camera.

N9

The quick check

Nationwide20s
3 openings
  • In a car accident in the last two years that wasn't your fault? Stop scrolling.
  • Were you a passenger in a car accident? You may have a claim too.
  • Hurt in a crash and never called a lawyer? Do this.
Then say
  1. If someone else caused it and you don't have a lawyer yet, you may be owed compensation, even if the crash seemed small.
  2. Tap below and answer a few quick questions. It's free and takes about a minute.
  3. There are time limits on these claims, so don't wait.
  4. I'm Joy Coleman. Call the Boss.

Where: at your desk. On "Tap below," point down toward the bottom of the screen.

N10

You'll talk to a real lawyer

Nationwide20s
3 openings
  • Big firms hand you to a call center. We pick up.
  • You're not a case number to me.
  • When's the last time a lawyer called you back in an hour?
Then say
  1. When you're hurt, you shouldn't have to chase anyone for an update.
  2. Wherever you live, we'll make sure your case is with a lawyer licensed in your state, and you'll always know who to call.
  3. No fee unless we recover for you.
  4. I'm Joy Coleman. Call the Boss.

Where: at your desk. Start with the phone ringing, you pick it up and say "This is Joy," then go into the opening.

Georgia scripts

These only show in Georgia, so say Georgia, Atlanta and road names freely.

G1

Georgia drivers: check your policy

Georgia25s
3 openings
  • Georgia drivers, grab your insurance card. One word on it matters if you get hit.
  • The driver who hit you only has $25,000 in coverage? That might not be the end of it.
  • Most people in Georgia have money for their wreck they don't know about.
Then say
  1. Georgia only requires drivers to carry $25,000. That doesn't go far after an ER visit.
  2. But in Georgia, uninsured motorist coverage is usually the "added-on" kind, so it can stack on top of their policy.
  3. Send me your policy and I'll tell you what you have.
  4. I'm Joy Coleman. Call the Boss.

Where: at your desk, holding up the sample insurance card.

G2

Georgia dog bite: was it on a leash?

Georgia20s
3 openings
  • Did a dog bite you in Georgia? Was it off its leash?
  • "He's never bitten anyone." In Georgia, that may not matter.
  • Needed stitches after a dog bite in Atlanta?
Then say
  1. In Georgia, if the dog was supposed to be on a leash where it happened and it wasn't, that can make the owner responsible.
  2. And usually it's their homeowners insurance that pays, not your neighbor.
  3. Take photos of the bite and the scar, then call me.
  4. I'm Joy Coleman. Call the Boss.

Where: neighborhood sidewalk, ideally near a "Dogs must be leashed" sign.

G3

Wrecked on 285

Georgia20s
3 openings
  • Got hit on 285? Watch this before you call the insurance company.
  • Atlanta drivers: wrecked at Spaghetti Junction?
  • Rear-ended on GA-400 this week?
Then say
  1. Atlanta traffic is no joke, and neither is a neck injury that shows up three days later.
  2. See a doctor even if you feel okay, keep your photos, and don't talk to their insurance company yet.
  3. I'm right here in Atlanta, and you'll have my direct line.
  4. I'm Joy Coleman. Call the Boss.

Where: passenger seat in traffic (someone else drives), or parked with the highway in view. Bonus: one opening for each road, like "Wrecked on the Downtown Connector?"

G4

Hit by a MARTA bus or city vehicle

Georgia20s
3 openings
  • Hit by a city truck or a MARTA bus? Your deadline may be months, not years.
  • Most people think they have 2 years. Not with a government vehicle.
  • A police car, garbage truck or city bus hit you. Watch this today.
Then say
  1. When a government vehicle is involved in Georgia, there's usually a written notice you have to send first. For a city, that can be as short as 6 months.
  2. Miss it and your claim can be over before it starts.
  3. Call me this week so we send it on time.
  4. I'm Joy Coleman. Call the Boss.

Where: outside on a street where buses or city trucks pass.

G5

Georgia changed the law in 2025

Georgia25s
3 openings
  • Georgia changed the injury law in 2025. Here's what it means if you get hit.
  • Not wearing your seatbelt? In Georgia, that can now be used against you.
  • Insurance companies got new tools in Georgia this year.
Then say
  1. Under Georgia's new law, the insurance side can bring up a missing seatbelt and argue about what your medical bills really cost.
  2. That means evidence and getting help early matter more than ever.
  3. Wear your seatbelt. And if you get hurt, call me first.
  4. I'm Joy Coleman. Call the Boss.

Where: at your desk.

Social posts

Looser, fun videos for TikTok and Instagram. No script needed, just the idea. Don't mention a state in these. End with "Follow for more."

3 things I'd never do after a wreck

Count them on your fingers: say "I'm sorry" at the scene, give a recorded statement, post about the crash online.

Myth or fact

Read a myth, then hold up the red card (myth) or green card (fact) and explain in one sentence. Do 5 in a row.

The adjuster calls (skit)

You play both people. As the adjuster, put on glasses and be overly sweet: "We just need a quick recorded statement!" Then switch back to yourself and shut it down.

What I do after a fender bender

Next to a car in a parking lot, walk through it with your phone: photos of both cars and the plates, a photo of the other driver's insurance card, witness names, the police report number.

What's in my glove box

Show your car accident kit: insurance card, registration, a pen and notepad, a phone charger, and a note that says what not to say at the scene.

Who's at fault?

Film yourself reacting and pointing (up, left, right). Travis adds a crash clip behind you later. Say who you think is at fault and why.

A day as an injury lawyer

Short clips through a normal day: coffee, a call with an adjuster (your side only), paperwork, walking out of the office. No client names or details.

Extra openings

Short lines, 3 to 5 seconds each, 2 takes. Film these at your desk at the end of the desk block. Travis puts them on the scripts.

Nationwide (no state names)

  • Don't sign anything the insurance company sends you yet.
  • The first offer is the lowest offer.
  • They offered you $2,000 for your wreck? Let's talk.
  • Your insurance company is not your friend. Neither is theirs.
  • Don't say "I'm sorry" at a car accident.
  • Not your fault? Then why are you paying for it?
  • Your car's fixed. Your back isn't.
  • Hit-and-run? You might still be covered.
  • Here's what insurance companies hope you never find out.
  • Hurt in an Uber? Screenshot your trip right now.
  • Truck companies call their lawyers before the tow truck shows up.
  • That truck has a black box. Who's asking for it?
  • You don't have to sue your neighbor to get help after a dog bite.
  • Insurance adjusters don't love me.
  • I answer my own phone.
  • "Call the Boss." Say it 5 different ways.

Georgia

  • Georgia drivers, don't sign anything yet.
  • If you got rear-ended in Atlanta this month, watch this.
  • Wrecked on GA-400?
  • Wrecked on the Downtown Connector?
  • Hit by someone texting? Georgia is a hands-free state.
  • In Georgia you generally have two years. The clock's running.
  • Dog bite in Georgia? Was it on a leash?
  • MARTA bus crash? Different rules apply.
  • I'm right here in Atlanta.

Extra footage (no talking)

5 to 10 seconds each, phone held vertical. Someone else films you for these.

At the office

  • Walking into the office toward the camera
  • Answering a ringing phone: "This is Joy."
  • On the phone with your back to the camera, firm tone
  • Reading papers with a highlighter
  • Sliding a paper back across the desk, shaking your head
  • Typing on your laptop

Outside and in the car

  • Taking photos of a dented bumper and license plate with your phone
  • Opening the glove box and taking out an insurance card
  • Walking down a sidewalk downtown
  • Standing with highway traffic behind you
  • Walking past a calm, leashed dog

Quick reactions

  • Pointing up, left, right, and down
  • A skeptical eyebrow raise
  • A slow head shake "no"
  • Nodding "yes"
  • Holding up the red card, then the green card

Please check before we post

You know the rules better than we do. Please read every script and change anything you're not comfortable saying. A few lines to look at closely:

  • N10: "Wherever you live, we'll make sure your case is with a lawyer licensed in your state." Does this match how you handle out-of-state cases?
  • N6: "If your case needs to go to trial, we bring in experienced trial lawyers." Is that worded the way you'd like?
  • G2: the Georgia leash law line.
  • G4: the government vehicle notice deadlines (6 months for a city).
  • G5: the 2025 tort reform summary (seatbelt and medical bills).
  • Anything you'd like added on screen, like "Attorney Advertising" or "Clients may still be responsible for costs and case expenses." Travis will add it in editing.

Questions on any of this? Text Travis.